For food trucks & pop-ups

Sell out the window

You move around the city. Your page follows you: every stop turns up where people are deciding what to eat tonight, and the people who follow you hear where you’re parked first.

Free, always

Everything you need to be found and booked. Premium adds tools on top. It never takes anything away from the free page.

How the Gig Marketplace works

  • Make your page with photos, your menu and links
  • Set your regular spot and hours
  • Link your calendar and your stops fill in every day
  • Show up on Pop-ups & Food Trucks, the map and Events
  • Get booked by bars and breweries through the Gig Marketplace
  • Fans follow you and tag you in their posts

Premium

Coming soon

The same two plans venues get, built for trucks and pop-ups. Priced per page.

Silver

Start here

Know who’s following.

  • Insights, last 30 daysPage views, followers, who looked at your stops, and booking requests.
  • Found on GoogleHow often your Regulars Guide page shows up in Google searches, how many people click through, and the words they searched.
  • Post as your truck or pop-upPost as your business to the Houston feed and your followers, 4 a month, with a Follow button to win new regulars. Marked as from you, never mixed in with reviews.
  • Marketing kitShow off that you’re on Regulars Guide, at the truck window and online.
  • Premium markA Premium mark on your page and your listings.

Pricing announced at launch

Gold

Everything in Silver, plus

Fill every date.

  • Insights, last 90 daysWhich stops drew the most, which neighborhoods follow you, and a CSV export.
  • Connect GoogleHave a Google Business Profile (most trucks and pop-ups do)? Link it and see your Google Search and Maps views, calls, direction requests and website clicks next to your Regulars Guide numbers.
  • Alerts to followers“Parked near you today”, sent to followers, 4 a month.
  • 12 updates a monthThree times the updates.
  • Booking kit pageYour menu, photos, power and space needs, and links in one page you can send to any bar or brewery.
  • Featured for bookersShown near the top when venues look for a truck in the Gig Marketplace, always labeled Featured.
  • Your own challenge badgeFans earn a badge made for you, like eating at your window 5 times.

Pricing announced at launch

Your page shows a Premium mark. Show your tier instead if you like. It’s your choice in your page settings.

Premium Gold
Compare Silver and Gold +
 SilverGold
Insights30 days90 days
Found on Google
Connect Google Business Profile
Which stops drew the most
CSV export
Posts as your truck or pop-up4 a month12 a month
Alerts when you’re parked nearby4 a month
Booking kit page
Featured for bookers
Challenge badge
Marketing kit
Premium mark

Add-ons

Coming soon

For Premium pages, on top of Silver or Gold.

All your pages, one view

Run a few trucks or pop-ups? See every page side by side and post to each from one login.

One price per group of pages

Spotlight on tonight

Be first in your neighborhood tonight

The top of Pop-ups & Food Trucks is one featured card and five rotating spots. A few seats in each neighborhood share them. Nobody is pinned there, and you show up on the days you have a stop.

Headline

4 seats per neighborhood. The only seats that can take the top card, plus the best odds in the five spots.

Spotlight

8 seats per neighborhood. A turn in the five rotating spots.

Always labeled Sponsored · limited seats

Why Premium exists

Businesses pay so the city doesn’t have to

Regulars Guide is free for the people who use it to go out and for the guides who keep it honest. Premium and sponsored spots, bought by the venues, artists, food trucks and pop-ups who get customers from it, are how we pay for that. When you buy Premium, you’re paying for the crowd that finds you here.

  • Free for everyone going outBrowsing, check-ins, reviews, lists and the live board cost nothing, with no paywall and no plan for one.
  • Free for guidesLocal guides never pay to post, earn badges or grow their reach.
  • Where the money goesServers, maps, photo storage, texts and alerts, plus marketing that gets more Houstonians going out and finding you. In other words, the infrastructure, upkeep and marketing that keep it running and growing.
  • What we don’t sellYour data, ratings, or the removal of a review. Paid spots are always labeled Sponsored.

Houston built, Houston based, Houston proud

Keep it Local

Who you’re paying. Not big tech, not private equity, not a large corporation. Regulars Guide is made by a local Houston IT company that loves this city, and it’s built on one promise: Keep it Local. The money stays here in Houston.

We will never sell the removal of a review.

Sponsored and Featured spots are always labeled, and reviews work the same for every page, paying or not.

Want Premium when it opens?

Tell us about your truck or pop-up and we’ll reach out first.